The advertising campaign includes several motifs  each consisting of a product and des  CLAAS agricultural machinery employee responsible for this.

We have shown handwork of the highest quality with a series of photos from the production.

image campaign

A concept for the international market launch of a new product for the agricultural machinery manufacturer CLAAS was drawn up together with the advertising agency. The product should be valuable, noble and spacey  being represented.

Similarly, the photos for the statements were also photographed in black.

customer

CLAAS agricultural machinery

Year

2021

Launching a new product requires more than just a classic product photo.

It has to be an eye-catcher that encourages the viewer to linger longer and it has to arouse interest in wanting to find out more.

A part of an agricultural machine has almost become a small spaceship.